I’m Doug Heinz, a seasoned CFO with over 20 years of experience. I’ve worked across industries—SaaS, AI, finance, travel—helping businesses navigate uncertainty, scale with confidence, and turn chaos into opportunity. From leading IPO preparations to revitalizing a 4 decade-old, luxury travel company and scaling startups with triple-digit growth, my approach isn’t just about numbers—it’s about building systems that adapt, evolve, and create unseen opportunities.

But here’s the thing—finance isn’t just about spreadsheets. It’s about decisions, momentum, and knowing when to pivot before the ground shifts beneath you. I don’t believe in rigid playbooks or staring at static forecasts like they hold the meaning of life. I believe in real-time strategy, adaptive feedback loops, and the kind of finance that actually helps you move forward.

I’m the guy who believes that great stories start with detours. I’ve climbed cliffs that lied about their difficulty, wandered trails nobody bothered to map, and eaten food I shouldn’t have on at least three continents. Adventure isn’t a hobby—it’s a way of being in the world, of solving problems, of facing the unknown with a grin and a solid Plan B (or C, or D, or….).

Back in the mid-‘90s, I worked for Boyz II Men—an experience that taught me how to hustle, problem-solve, and carry luggage heavier than I am. It also means I can hum End of the Road on command, but let’s save that party trick for later. Since then, life’s been a mix of road trips, many nights under the stars, guitar solos, and chasing serendipity.

All these experiences have led to a truth: business, like life, is rarely neat or predictable. The good stuff—the stuff worth building—comes from embracing the unpredictability and creating something lasting out of it. That’s what I do. I build. Relationships, systems, businesses, songs—it doesn’t matter. If it’s worth doing, it’s worth doing right, and it’s worth doing with purpose. And it’s usually those “accidents” along the way that spark something new and magical.

Everything I do is in service to my family. My fiancée, who somehow manages to be both my anchor and the gale that keeps life interesting. My two stepsons, who remind me daily that life isn’t about having the answers—it’s about showing up, bringing vulnerability to strength, and losing at our weekly board-game nights (with only a few extra curse words). And my two dogs, who live their lives like every stick is sacred and every nap is a reward for a job well done.

They’re the reason for the long nights and the risks, for every carefully plotted spreadsheet and every wild leap of faith. A life full of meaning. It’s not about the work—it’s about what the work makes possible. Life with them is messy, loud, and full of moments I wouldn’t trade for anything.

And at the end of the day, that’s what drives me: the belief that everything we build—businesses, families, lives—should stand up to the same scrutiny as a good noir detective story. If it doesn’t serve what matters most, what’s the point?